Demographics are a funny thing. I once heard a pastor say, "Your church will be heaviest in people aging from the same age range as you." When we went into the church plant, my husband I were just freshly married. Seriously, the next day. BOOM. We started vision casting and having underground services with one other newly wed couple and a whole lot of young professionals and college aged kids.
Honestly, at the time I don't think we sought out many families or older more established people. Not because we didn't want that age group. Trust me, we did. We just didn't know how to reach that age, and if we did, we didn't know how to keep them. The few older ones that would come, felt a disconnect because they were the only "old" people. The older ones left as quickly as they came.
I don't really have an answer for how to reach a different demographic than you have. Over the years we had many parents of the kids coming come be a part. An older couple from the TBC become a part of our church, and so on. But keeping them for the long haul was tricky. You see, when you are older and you come to a church that is full of college aged kids, and young professionals, the church no longer looks like anything other than a glorified youth service.
There has to be a point where the bottle tips. Maybe from the start you need to have a core team of all ages. Starting a church with people from every season would probably make things flow easier. But what if you didn't start with that? I wouldn't be discouraged by the demographic you have. Maybe First Church down the road with all the older folk couldn't reach the age range you have. Maybe the church you are leading has purpose in the demographics it is reaching.
People matter. I know, I know the mindset we have as church planters and pastors. More people, the better. If only I had all ages coming. How ideal would that be? Sure. But, people matter. Whether that be 30 college kids, 5 homeless people, or 50 young professionals. There is purpose where you are, with who God has given you.
Stop worrying about the ones you don't have and start loving, shepherding, and leading the ones you do have.
xo a girl who sleeps with the pastor